{"product_id":"the-wax-room-wax-melt-business-guide","title":"The Wax Room: The Honest Guide to Building a Successful Wax Melt \u0026 Home Fragrance Business","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong data-start=\"5658\" data-end=\"5679\"\u003eDigital PDF ebook\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e437 pages and 45 chapters\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIncludes access to five launch resources\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivered by email after payment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo physical product will be posted\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"6569\" data-end=\"6598\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"6569\" data-end=\"6598\"\u003eWritten by Emma Mawhinney\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"6600\" data-end=\"6759\"\u003eFounder of Chandlers Wax Melts, built through more than 30,000 orders, £600,000+ in sales, wholesale, subscriptions and six years of real ecommerce experience.\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eStarting a wax melt business is easy.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilding one that customers trust, return to and recommend is much harder.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Wax Room\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is the honest guide I wish someone had given me before I poured my first wax melt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is not a book about making wax melts. It is about everything that comes after that: building a brand, choosing products, pricing properly, creating a website, finding customers, managing money, planning for Christmas, dealing with quiet months, improving customer service and learning how to run the business without letting it take over your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI have built Chandlers Wax Melts over six years. During that time, the business has generated more than £600,000 in sales, fulfilled over 30,000 orders, supplied wholesale customers, launched hundreds of products, run two subscription boxes and built a strong base of returning customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBut this book is not a polished success story with the mistakes edited out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt includes the products I should not have launched, the stock I should not have bought, the money I wasted, the decisions I delayed, the quiet months, the difficult lessons and the changes that made the biggest difference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe aim is simple: to help you make better decisions sooner.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat You Will Learn\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInside The Wax Room, you will learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003estart with a manageable range instead of overwhelming yourself with stock;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eunderstand the difference between revenue, profit and cash flow;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eprice products properly without apologising for charging enough;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003echoose products customers are likely to buy again;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003etest products and improve consistency;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ecreate product photography that helps customers trust what they are buying;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ewrite product descriptions for products customers cannot smell online;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ebuild stronger product pages and a more effective website;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003euse SEO, email marketing, social media, Pinterest and paid advertising more sensibly;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ebuild trust through reviews, policies, customer service and consistency;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ecreate bundles, mystery boxes and subscription boxes that make commercial sense;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003emanage stock, suppliers, seasonal ranges and Christmas planning;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eunderstand the systems, apps and automation that make the business easier to run;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eavoid many of the mistakes that cost me time and money;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ebuild a business around your life rather than allowing it to consume it.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes This Book Different\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is not generic business advice rewritten for wax melt makers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is based on real experience from inside a working home fragrance business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThroughout the book, I share:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ereal sales figures;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eearly order numbers;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003epractical examples;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003emistakes that cost me money;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ehonest opinions about what is and is not worth doing;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003elessons from customers, reviews, suppliers and product launches;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ethe decisions that helped Chandlers grow;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ethe things I would do differently if I were starting again.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou do not have to follow every decision I made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe purpose of the book is to help you think more clearly about your own business and avoid learning everything through expensive trial and error.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho This Book Is For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Wax Room is for you if:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eyou are thinking about starting a wax melt or home fragrance business;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eyou have already started but feel overwhelmed or unsure what to focus on;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eyou are making sales but not enough profit;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eyou have too many products and no clear direction;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eyou struggle with pricing, marketing, stock or planning;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eyou want more repeat customers;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eyou are tired of vague advice that tells you to “just keep posting”;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eyou want practical guidance from someone who has actually built the business.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is equally useful for wax melt, candle, room spray, reed diffuser and other small home fragrance brands.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Is Included\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou will receive:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ethe complete 437-page digital edition of The Wax Room;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e45 detailed chapters;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003epractical action points at the end of each chapter;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eaccess to The Wax Room Resource Library;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003edownloadable planners, checklists and calculators to help you apply what you have learned.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCurrent Resource Library downloads include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStart Here Checklist;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLaunch Checklist;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct Page Checklist;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMonthly CEO Planner;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePricing and Profit Calculator.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePreview \u003ca href=\"https:\/\/chandlerswaxmelts.co.uk\/collections\/business-resources\" title=\"wax melt business resources\"\u003eThe Wax Room Resource Library\u003c\/a\u003e, More resources will be added to the library over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe Chapters\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe book is divided into six parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePart One — Before You Start\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuild realistic expectations, understand your customer and create a brand with a clear direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePart Two — Making Products Customers Come Back For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDevelop, test, photograph and describe products that customers understand and want to reorder.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePart Three — Building Your Shop, Finding Customers And Making Sales\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreate a stronger online shop and understand SEO, email, social media, advertising, Pinterest, blogging and trust.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePart Four — Keeping Customers Coming Back\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eImprove customer service, reviews, bundles, mystery boxes, subscriptions and loyalty.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePart Five — Running The Business\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnderstand pricing, profit, cash flow, stock, suppliers, compliance, workspace and daily operations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePart Six — Working Smarter And Thinking Like The CEO\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse systems, apps, automation and better decision-making to build a business that can last.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eImportant Delivery Information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a digital ebook supplied as a PDF.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo physical book will be posted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter payment, you will receive an email containing your download link.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePlease download and save the file to your own device.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou can read the PDF on a computer, tablet or phone. For the best reading experience, a tablet, laptop or desktop is recommended.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003ePlease Note\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe information in this book is based on my own business experience and is provided for general educational purposes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is not legal, financial, tax, insurance, safety or compliance advice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlways check current official guidance and seek professional advice where required.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eIs this a physical book?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. The Wax Room is a digital PDF ebook. Nothing will be posted.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow will I receive it?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter your payment is completed, you will receive an email containing a download link.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eCan I read it on my phone?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes, although the book is long and detailed, so a tablet, laptop or desktop will provide a better reading experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIs this only for wax melt businesses?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. The advice also applies to candle, reed diffuser, room spray and other small home fragrance businesses.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDoes it explain how to make wax melts?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. The Wax Room is a business guide rather than a manufacturing recipe book.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt covers products, pricing, marketing, websites, customer service, money, stock, systems, seasonality and growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIs it suitable for complete beginners?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. The early chapters cover starting points, expectations, customers, branding and product decisions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is also useful for established makers who need to improve pricing, profit, marketing, systems or direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAre the resources included?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Buyers can access The Wax Room Resource Library, which contains downloadable planners, checklists and calculators.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eCan I share the book with someone else?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Your purchase is for your own personal use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe book and resources must not be copied, shared, resold, uploaded or distributed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eDigital Product Notice\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a digital product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBy purchasing, you are requesting immediate access to the downloadable content.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo physical item will be sent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDue to the nature of digital products, downloads are normally non-refundable once accessed, except where required by law.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Wax Room","offers":[{"title":"Default Title","offer_id":55562717299064,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0505\/4149\/4430\/files\/the-wax-room-wax-melt-business-guide-digital-ebook.webp?v=1784376022","url":"https:\/\/chandlerswaxmelts.co.uk\/products\/the-wax-room-wax-melt-business-guide","provider":"Chandlers Wax Melts","version":"1.0","type":"link"}